Free 189-Page Ebook on How to Manage AdWords Successfully from A to Z

Written for beginners and intermediates who want to improve their AdWords campaign or understand reports.

  • 21 chapters about everything you need to know to succeed
  • Hands-on advice mixed with big picture strategies
  • Learn how to build, optimize and expand AdWords campaigns with proven strategies taken from 5 years of experience
Andrew’s book ‘The Proven AdWords Strategy’ is one of the most comprehensive Adwords guides I’ve ever come across. This book is a must read for Adwords professionals of all experience levels. It provided tangible tips, techniques and strategies that can be implemented immediately to save you time, and make your campaigns more profitable. Highly recommend it!


Calin Yablonski President at

Read The First Page of Our Free AdWords Book

AdWords is one of the simplest marketing platforms in the world right now, but as you go deeper and deeper into the AdWords universe you will come to understand how advanced it actually is.

As easy as it is to create an AdWords campaign, it’s just as hard to master the world of Google AdWords for maximum profitability.

One of the things all AdWords advertisers need to understand is that there isn’t one golden rule that will ensure profits.

To dominate AdWords you need to be familiar with every inch of the platform. Only when you’ve optimized every inch of your campaigns will you realize how much money there is to be made from the entire AdWords universe.

You won’t get superb AdWords results if you:


  • Create superb ads but don’t follow through with great account structure.
  • Have a great account structure but don’t follow through with the right keyword set for the products/services you’re advertising.
  • Have the best keywords in your industry but don’t optimize your cost per click (CPC) bids according to how the single keyword is performing.
  • Have the most optimized CPC bids but don’t have well-written ads to convey the right message for the right audience.

This list goes on and on, but these few items show how important it is to be knowledgeable about every area of AdWords to generate the most profit. I will guide you through the entire process in this book.


AdWords Profits is neither an epic bestseller nor an overnight express in becoming an AdWords expert. The book will guide you into all aspects of successful AdWords search campaigns and teach you how to set up, maintain, and optimize campaigns for maximum profit.

About Andrew Lolk

Started with AdWords in 2008.

Has had oversight of more than $100,000,000 in AdWords ad spend.

Frequent blogger at:

– Search Engine Journal
– PPC Hero
– White Shark Media


“This is actually the best AdWords book I ever read. It’s very easy to read and to understand. The book contains some great tips both for the AdWords newbie as well the more experiencedAdwords advertiser. And then it´s 100% free… wow!
… keep up the good work, Andrew!”

Jesper Faurb Founder at


“I’ve just finished reading “The proven AdWords strategy” and I have thoroughly enjoyed it! I feel that you have discussed many aspects of campaign management in a depth that explains the processes and techniques more clearly than the AdWords help material does! I also enjoyed your addition of Hal Varian’s quality score explanation video. I haven’t seen this video before and have since shared the video link with our followers, as it was a great practical demonstration. Such a great book Andrew, a rich source of information for any AdWords user. I sincerely hope to seeing more of your writing in the future!”

Helen Brown PPC E-Learning Community Manager at

“This book is an absolute gem! I can hardly believe that I got it for free! Andrew did a fabulous job with this book. It is well-written and easy to understand. It also provides a lot of information and tips that you can only get from a seasoned Adwords
campaign manager who has experimented a lotto find out what works best.”

John Els Owner at

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